Publishing and marketing services solutions for STM, academic,
b2b publishers and associations
Publishing services include
- Open access business models and transitioning to open access
- Reviews of publishing and editorial strategies at portfolio and individual product level
- Society and not-for-profit publishing strategies
- Development of open access and open data policies
- Design of editorial and payment workflows for open access
- New product launch projects
- Commissioning for journals, newsletters, magazines and books
- Competitor and competitor product analysis
- Geographic and sectoral market research and analysis
- Writing of reports, presentations and technical documentation
- Partner evaluation
Marketing services include
- Marketing plans and audits
- Competitor analysis
- Website content, design and SEO
- Branding, design and copywriting
- Customer communications: email and newsletter content
- Social media management
- Digital marketing
- Blog content
- Project management
- Event organisation and marketing
