by It’s May and so once again I am a fishing widow. Since lockdown was eased for anglers last Wednesday my husband Mark has swapped his desk and garden potterings for a very socially distanced time fly-fishing on the local riverbanks.
I mention this as, for those of you wondering, a Blue Zulu is a trout fishing fly: a powerful lure and attractor designed to tempt the fish to take out of curiosity.
When those first tentative freelance steps are taken one of the most exciting but difficult decisions is how to brand yourself. Do you stick with your own name or strike out with a corporate identity and if so what should that be? It takes some thought.
Your brand should reflect your values, your personality and appeal to your customer base. It should help you stand out from the crowd and be something you are proud of.
Blue Zulu Marketing was christened in March 1997. I still love the name and the marketing connotations of luring the customer: attracting them with great copy or visuals and then catching them with your call to action.
The fly on our logo is the original one tied by Mark back in 1997: I hope it may attract you to working with us.
